Did you know that visual content is 40 times more likely to be shared on social media than other forms of content? In fact, posts that include images produce 650% higher engagement than text-only posts! It makes sense that brands are including visuals in their shared content (i.e. blog posts, Twitter posts, Facebook posts etc.) to increase audience engagement. Some brands go as far as to hire a professional photographer to capture their brand-style. If you're looking to stay cost-efficient, but want include captivating visuals in your content, these five websites include a plethora of free images and are free of copyright restrictions:
Unsplash contains a large collection of beautiful and high-resolution photos. The photo stock is updated with 10 new photos every 10 days. The site is well organized and makes it easy for users to search a variety of topics.
Picjumbo adds new photos every day. Similar to Unsplash, visitors are able to search for different types of images and explore categories that include fashion, business, animals, and much more.
3. Death To Stock
To access Death Stock's beautiful collection of photos, you must sign up as a member. Membership is free and takes about a minute to sign up. Each month, a collection of photos by a certain photographer is added to the website.
Pexels is a great site when you are looking to use simple and clean photos for your content. The website is easy to navigate and allows visitors to freely search and browse through categories.
5. Life of Pix
New photos are added every week to Life of Pix. Many different photographers contribute to this photo stock making it a diverse collection.
Pulling photos from any of these stock collections allows you to be creative and tell your brand's story through high-resolution photos. It may take some time to find photos that reflect your brand. In this case, it's useful to start saving a collection in a file where you can use them at a moment's notice. Who knows? Perhaps exploring a pool of creative images will inspire you to revamp your brand's image.