Your engagement rate, including comments, follows, likes, is not only influenced by what you post but WHEN you post. Knowing the optimal times to post on your social media is crucial to the success of your social media marketing strategy. There are a couple of ways you can determine the best times to post:
1. Google Analytics
Google Analytics is a free tool that allows you to set goals and analyze audience activity for any of your social media and landing pages. With Google Analytics, you can see how many people interact with your social profiles, the time they spend there, and website traffic in real-time.
2. Instagram Analytics
Instagram Insights provides comprehensive data on how people engage with your Instagram posts and stories. This feature is exclusive to business profiles and is helpful for anyone who wants to see when their audience is most active and their most successful content.
Tools such as Instagram Insights for businesses and Google Analytics are an effective way to determine when your audience is most active. However, The Drum says there are optimal times and days to post on Facebook, Instagram, Twitter, and LinkedIn according to recent data:
Facebook: Wednesday at noon and 2 pm, as well as Thursday at 1 pm and 2 pm
Twitter: Weekdays at noon, 3 pm or 5-6 pm
Instagram: Tuesday through to Friday 9 am to 6 pm and weekends
LinkedIn: Weekdays from 9-11 am
Posting during these times is a great starting point to level up your social media game. However, every business is different, and decision-makers shouldn't dismiss valuable data they can collect from Google Analytics and Instagram Insights. If businesses want to optimize efficiency and their marketing efforts, they should utilize these general posting times while conducting research on their own. Once you compare and contrast the data, you can decide which times drive the most engagement and deliver valuable metrics.