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How Social Media Marketing Boosts Customer Loyalty

Social media usage has been booming in recent years and is used by a variety of people. Of those people are consumers constantly finding and searching for new products and services. It would be a mistake for a brand or business not to hop on the social media bandwagon. At first glance, it seems that choosing social media marketing is solely to gain brand exposure. While this is partly true, and undoubtedly beneficial for businesses, social media marketing is a revolutionary method to connect with clients and maximize customer loyalty through quick and easy access. Here are some effective loyalty methods to run on social media to boost customer loyalty:

  • Acknowledge your customers - When a brand acknowledges a question, compliment, or concern posted by a customer, it shows genuine interest and gratitude on behalf of the business.

  • Provide a reason - Give a teaser of new products or engaging projects. This shows that customers have something to look forward to and something to gain.

  • Ask for reviews - This not only shows that you want to be the best you can be for customers by addressing concerns, but also that you are confident in what you are promoting.

  • Make customers brand advocates - Being awarded for minimal effort is a great way to make your followers pro-active customers. This can be accomplished by offering customers a reward system when they refer friends to your business.

If you've decided that social media marketing is worth the investment, which it totally is,

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