Social Media Demographics For Advertising


2018 is around the corner and it's time to start planning your budget. If you're not sure where to spend your advertising dollars, knowing your audience is the first step.

Each social network offers a different purpose and has a unique audience, so it's important to know where to find your target audience. Use these social media demographics to optimize your social media advertising campaigns.

Facebook

2.01 billion monthly active users

69% of women, 63% of men

18- to 29-year olds is the largest age group

76% of online US adults on Facebook have an annual income of over $75,000

Instagram

800 million monthly active users

32% of women, 23% of men

18- to 29-year olds is the largest age group

30% of online US adults on Instagram have an annual income of over $75,000

Twitter

328 million monthly active users

21% of women, 21% of men

18- to 29-year olds is the largest age group

30% of online US adults on Twitter have an annual income of over $75,000

LinkedIn

252 million monthly active users

23% of women, 28% of men

18- to 29-year olds is the largest age group

45% of online US adults on LinkedIn have an annual income of over $75,000

Snapchat

301 monthly active users

38% of women, 15% of men

18- to 24-year olds is the largest age group

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