Social Media Demographics For Advertising
2018 is around the corner and it's time to start planning your budget. If you're not sure where to spend your advertising dollars, knowing your audience is the first step.
Each social network offers a different purpose and has a unique audience, so it's important to know where to find your target audience. Use these social media demographics to optimize your social media advertising campaigns.
2.01 billion monthly active users
69% of women, 63% of men
18- to 29-year olds is the largest age group
76% of online US adults on Facebook have an annual income of over $75,000
800 million monthly active users
32% of women, 23% of men
18- to 29-year olds is the largest age group
30% of online US adults on Instagram have an annual income of over $75,000
328 million monthly active users
21% of women, 21% of men
18- to 29-year olds is the largest age group
30% of online US adults on Twitter have an annual income of over $75,000
252 million monthly active users
23% of women, 28% of men
18- to 29-year olds is the largest age group
45% of online US adults on LinkedIn have an annual income of over $75,000
Snapchat
301 monthly active users
38% of women, 15% of men
18- to 24-year olds is the largest age group
