How To Choose The Right Advertising Channel For Your Business
There are a plethora of resources are available to promote your business. But not every platform or method of marketing is suitable for every business. Consider the following to determine which marketing platform is right for your brand:
1. Determine the goal of your campaign:
Consider your specific goals. Most new brands want to focus on building awareness. While more established brands tend to focus on conversions. Facebook is a highly developed platform that allows businesses to reach a very narrow target audience. Instagram on the other hand allows you to interact on a personal level with potential consumers and generate leads. The app also is a great way to develop a strong visual identity.
2. Try old-fashioned referrals:
Referrals give your brand credibility. Nowadays, more and more consumers are investing their trust in everyday-people instead of corporate-like figures. Social media influencers are prime examples of people who successfully drive traffic to a product. Some of the best places for "word of mouth" referral are Facebook and Twitter where crowdsourcing is at its heaviest.
3. Go for a more subtle approach:
Consumers are more wary of traditional hard-sale advertising methods and have opted for something more personal and honest. Consumers want a connection before they invest. Consider a more subtle approach, such creating a personalized video email. This method demonstrates your commitment to buyers as individuals and encourages a positive relationship from the start.
4. Decide based on target audience:
The best ad channel varies based on your target audience. Google Ads offers advertisers access to access a wide audience of users who are actively looking for goods and services. Among it's advanced features, one of the biggest advantages of this platform is it's immense reach. Facebook on the other hand has 1.55 billion monthly active users (while that seems like a lot, it doesn't have the same range as google. However, the amount of personal information collected on Facebook makes for a more accurate target audience.
5. Embrace modern methods:
Video is is the future of communication. Videos on mobile devices have become a leading source of information. Most of the time, people are accessing these resources for free. It's wise to take advantage of video-streaming on platforms such as YouTube. Media buyers will see stronger ROI across these new screens and devices.
6. Focus on Facebook:
Facebook is the most widely used platform. Facebook allows you to produce ads for a target audience and share live videos.. Furthermore, it provides the richest tools and analytics for advertising out of all other social media platforms.
So what do you think is the best platform for your business? Overwhelmed by the options? We can help.
