The Most In-Demand Soft Skill For 2019? Creativity.

LinkedIn recently published its list of most in-demand hard and soft skills for 2019, and the number 1 soft skill is creativity. "While robots are great at optimizing old ideas, organizations most need creative employees who can conceive the solutions of tomorrow," wrote Paul Petrone, editor of LinkedIn Learning.

This is the first year that creativity made it onto LinkedIn's list, showing a change in employers’ priorities. Petrone told CNBC Make It, "Interestingly, the newcomers to our list were uniquely human traits." While employers understand the importance of embracing technology, they also understand technology can’t do everything, like connect with others, engage in out-of-the-box thinking, and quickly adapt to new priorities or problems, he said.

LinkedIn suggests taking LinkedIn courses like "Creativity Bootcamp," "The Five-Step Creative Process," and "Creativity: Generate Ideas in Greater Quantity and Quality" to boost your creativity.

However, if you're falling short on creativity, the North Water Marketing team can help! Check out all of our creative services here. We offer everything from social media marketing, content strategy, and community management, to market surveys, website analytics, and public relations. Contact us today for your complimentary marketing evaluation!