top of page

Our Favorite Instagram Story Apps

Since its launch in August 2016, Instagram Stories has taken the world by storm, with more than 500 million accounts using Instagram Stories every day. Instagram Stories is popular both among personal and business accounts: according to EmbedSocial, 50 percent of businesses on Instagram worldwide create at least one story during a typical month.

While there's plenty of filters, effects, stickers, and other features within the Instagram app, sometimes using a separate app to edit your photos and videos can be easier and make them more engaging. Here are five of our favorite Instagram Story apps:

Unfold is a "toolkit for storytellers" that lets you create beautiful and engaging stories with minimal and elegant templates. There's 25 templates and 75 premium templates, 5 fonts, and advanced text tools.

With Adobe Spark Post, you can create stunning graphics using professionally designed templates. Some features include Animated Video Posts, Auto Resize, Auto Recolor, Magic Text, Magic Layout, and Text Cutouts.

Font Candy,'s "typography app of choice," has over 45 fonts you can use to create stunning Instagram Stories. Other features include text editing capabilities such as text curving and opacity controls; built-in custom artwork and quotes; colors and filters; and animations.

Similar to Adobe Spark, Canva can be accessed on your phone or desktop. Canva includes more than 60,000 ready-made templates and photo grids created by professional designers.

Created by A Beautiful Mess lifestyle bloggers and sisters Elsie Larson and Emma Chapman, A Color Story "focuses on fresh photos and video, on-trend editing styles, and colors that pop." A Color Story was named "Best New App" and "App of the Day" by Apple, and it has had over 10 million installs. It includes over 300 filters designed by top photographers and influencers, over 100 movable effects, and more.

If you're interested in learning more about social media marketing and strategy, contact North Water Marketing today for a free consultation!

bottom of page