

Tips for a Successful Influencer Campaign
Influencer marketing has become essential for brands, advertisers, and agencies. According to Adweek, an influencer is “an individual who...


How To Use Social Media To Optimize Your PR Game
Social media has revolutionized the way public relations operates. Top public relation firms have adopted social media marketing because...


The Right Way For Businesses To Handle A PR Crisis
Consider the following scenario: A business in a small town has received a flood of angry emails, phone calls, and public social media...